Designing Emotion: Where Technology Meets Humanity
- Ziwei Song
- Oct 9
- 3 min read
Interview with Ziwei Song
1. Please tell us something about your background and your art journey so far.
I started my journey as a designer with a deep curiosity about how people experience the world. Over the years, my work has evolved beyond traditional design into the realm of experience and product artistry, blending technology, emotion, and storytelling. From projects in global companies to independent explorations, I have always been drawn to creating designs that not only function but also touch people emotionally. Along the way, I’ve been fortunate to receive recognition from over 20 design awards, including the Red Dot Design Award, A’ Design Award, and MUSE Design Gold Award, which affirm my dedication to meaningful and innovative design.
2. Can you tell us more about the theme in your art and your inspiration?
My work often revolves around the intersection of human emotion, technology, and interaction. I’m fascinated by how subtle design elements can evoke empathy, connection, and reflection. Inspiration comes from everyday life—the gestures people make, the small moments of joy or struggle, and even challenges in society. Projects like IASO, which addresses health and wellness challenges, and Conexión, a mobile app supporting expectant couples, grew out of observing intimate human experiences and wanting to make them more connected, meaningful, and playful. Nature, music, and literature also inform my creative vocabulary, allowing me to translate abstract emotions into tangible, interactive designs.
3. How does your art life impact other parts of your life?
Designing experiences has changed the way I perceive the world. It has made me more attuned to human behavior, more empathetic, and more curious about the nuances of everyday life. This perspective seeps into my personal life—whether it’s how I interact with friends, approach challenges, or even organize my own daily routines. Art and design are not separate from life; they shape how I see, interpret, and respond to the world, creating a feedback loop where life inspires art, and art enriches life.
4. Could you share any difficulties and hardships you had to face in life and how or if you managed/overcame them?
Like many creative professionals, I’ve faced moments of doubt and uncertainty, especially early in my career when balancing ambition with limited resources and recognition was challenging. One of the most meaningful lessons came from realizing that failure and rejection are not endpoints—they are signals to experiment, refine, and persist. Over time, I’ve learned to embrace uncertainty, lean into collaboration, and let curiosity guide me. Hardships also reinforced my belief that art and design have a purpose beyond aesthetics—they can communicate, connect, and even help solve societal challenges.
5. Tell us about your best experience in the art world so far.
One of the most unforgettable experiences in my career was leading the design for the IASO project. This initiative made me truly realize that design can go beyond aesthetics—it can address real-world social challenges, such as those arising from an aging society. The project received multiple prestigious awards, including the Muse Design Award, IDA Design Award, A’ Design Award, and others—but the most significant was the Red Dot Design Award in both Concept Design and Branding & Communication Design categories, often called the “Oscar of design.” Standing alongside major tech giants like Microsoft, Google, Samsung, and Apple, this recognition was both humbling and empowering. More than accolades, IASO reaffirmed my belief that thoughtful, human-centered design can create meaningful social impact, inspire change, and improve lives—something I strive to achieve in every project I undertake.
6. What practical advice can you give to fellow artists?
One of the most important lessons I’ve learned is to stay curious and embrace experimentation. Don’t be afraid to take creative risks, even if the outcome is uncertain—failure is often the best teacher. At the same time, balance exploration with focus: dedicate time to refine your craft and really understand your medium, whether it’s digital design, interactive experiences, or traditional art. Collaboration is also invaluable—working with others can expand your perspective, spark new ideas, and help you grow both personally and professionally. Finally, remember why you create: stay connected to the emotions, experiences, or problems that inspire you, because authenticity is what makes your work meaningful and resonant.
7. What are you working on at the moment and are there any upcoming events you would like to talk about?
Currently, I’m exploring projects that integrate AI with human-centered design, creating experiences that are both intuitive and emotionally resonant. At the same time, I continue my work with Verizon, designing seamless, human-centered digital experiences for millions of Verizon family users. I’m also leading projects like Spawlight, which supports animal welfare and promotes well-being through thoughtful design. Looking ahead, I hope to participate in design talks and exhibitions that explore the future of interactive experiences and demonstrate how design can be a powerful tool for addressing social challenges, fostering empathy, and improving overall well-being.
Website : https://www.vickysongdesign.com/
